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SMS ROI Calculator
Calculate the exact return on investment from your SMS marketing campaigns. Enter your numbers and see projected revenue, cost-per-conversion and payback period instantly.
📈 Live Results
⚡ 5 Industry Presets
📥 PDF Export
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Quick Start — Industry Preset
Choose your industry to load realistic benchmark figures, or enter your own numbers below.
1
Campaign Parameters
Number of SMS you plan to send per month
BulkSMSHub avg: $0.008–$0.018 depending on country
Industry avg: 94% for SMS vs 22% email
SMS CTR avg: 6–12% vs 2.5% email
% of link clicks that convert to purchase/action
Average revenue per converted customer
% of revenue that is profit before SMS cost
BulkSMSHub plan cost. Use 0 if pay-per-message only
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Your SMS ROI Projection
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Industry SMS Benchmarks
| Industry | Open Rate | CTR | Conv. Rate | Avg ROI |
|---|---|---|---|---|
| E-Commerce | 96% | 9.5% | 24% | 340% |
| Retail / Fashion | 94% | 8.2% | 19% | 280% |
| Restaurant / F&B | 98% | 12% | 35% | 520% |
| Real Estate | 92% | 6.8% | 8% | 1,200%+ |
| Healthcare | 95% | 7.5% | 42% | 190% |
| Banking / Fintech | 99% | 4.2% | 18% | 420% |
| Logistics | 97% | 5.1% | — | Cost saving |
Source: BulkSMSHub platform data 2024, Salesforce State of Marketing 2024, GSMA Intelligence.
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